final project



For my project I designed a fashion office in a mainly white, clean design. It has a reception and waiting room area, a conference room with a presentation area that flows into a design studio with clothing samples. It has a lounge area for employees and an office area with high tech computers for the marketing and buying team.

Floorplanner - office

Wearable Tech Revolution

Clothes that double up as smartphones aren’t as far away as you might think. “In five to 10 years, all the little gadgets we have to carry around – like mobile phones, cameras or bracelets – will disappear and everything will be integrated into a garment,” said Francesca Rosella, creative director at CuteCircuit.

There will be outfits for our children that will tell us if they’re getting enough exercise, and jackets warning us if our blood pressure is too high. How about tops that can change their pattern and colour depending on how you’re feeling? This is the type of wearable technology that Lauren said his brand was experimenting with.

But why now? Some say it’s because the fashion industry is getting edgy about the sheer volume of cash that consumers are throwing at trendy gadgets rather than trendy jumpers and they want a slice of the action.

Nicole Scherzinger wears CuteCircuit's Twitter Dress at the launch of EE's 4G mobile network at Battersea Power Station in London.

Full article here:

Fashion Shows as Tech Events

The runway has always been about creating a spectacle and pushing the cutting edge, but today more than ever before, designers and production companies are utilizing technology to elevate events to new heights. From models coming down the runways appearing submerged in pools of water thanks to holographic projections, to viewing the action remotely in 360-degree panorama, fashion shows are as much a technological extravaganza as they are a forum to unveil the latest creations out of New York, London, Paris, and Milan.

That’s not even mentioning what’s going on behind the scenes and in the crowd. Bloggers and retailers broadcast live from events, and guests plug into social media to voice their impressions and influence purchasing decisions of buyers and shoppers in real-time around the world.

Entire article taken from:

The Digital Revolution Presents the “biggest challenge for fashion brands”

“How will an industry where value is communicated by exclusivity and craft cope with this new space?” says Francis Bitonti, a digital fashion pioneer. He brings up a good point, fashion is pretty traditional with its core design principles. How will new technology change the face of fashion in terms of manufacturing and design? Especially in the world of high fashion, there will be a huge shift. 3D printing has already made a big impact.

3D-printed dress for Dita Von Teese by Michael Schmidt and Francis Bitonti

Francis Bitonti and New Skins Workshop students 3D-print flexible dress on a MakerBot

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Social Media & NYFW

It’s every fashion bloggers dream.. New York Fashion Week. Fall/Winter 2015 is in full swing and it has to be my favorite show of the year; one word: coats. While it is one of my dreams to attend a fashion week, for now I will drool over next seasons designs while browsing Twitter, Instagram and my favorite blogs. But I got to wondering, how many people are just like me? How many people follow NYFW so close on social media and how does this affect the designers? Which upcoming trends are trending? Celebrity designers such as Kanye West and Victoria Beckham are huge on Twitter, for obvious reasons. Kanye has Kardashians’ walking the runway and Beyonce in the front row; Victoria has her super attractive husband and her super cute kids. Without a doubt, celebrities really have an added appeal when it comes to looking at fashion on social media. Sorry, Chanel, you don’t have Kim K wearing a pantyhose based outfit.


For more on Victoria Beckham’s show: